CRM stands for customer relationship management. It's a set of
integrated, data-driven software solutions that improve how we
interact and do business with our customers.
CRM help us manage
and maintain customer relationships, track sales leads,
marketing, and pipeline, and deliver actionable data. CRM
solutions increase our profitability by streamlining
administrative processes in our sales, marketing, and service
divisions, and by letting us focus on building and maintaining
the customer relationships that matter.